Google Ads

Google Ads for Contractors

High-intent search campaigns that put your business in front of homeowners the exact moment they type ‘roofer near me’ or ‘HVAC repair in [your city].’ Every lead lands in GoHighLevel and gets a 60-second AI callback.

Built on

At a glance

Timeline

Live in 14 days

Contract

Month-to-month

Exclusivity

1 per city

CRM

GoHighLevel

What it is

Fully managed Google Ads for home-service contractors — Search, Local Services Ads (LSA), and Performance Max — built to capture homeowners actively searching to hire your trade in your zip codes. We handle campaign structure, keyword mining, negative lists, bid strategy, landing pages, conversion tracking, and daily optimization. Every lead drops straight into your GoHighLevel CRM and triggers the AI caller inside 60 seconds.

Who it's for

Roofing, HVAC, plumbing, electrical, solar

Remodeling, landscaping, concrete, pool & spa

Fencing, garage doors, pest control

Contractors ready to spend at least $1,500/mo in ad budget

How we run it

01

Trade + market audit

We map your service areas, jobs you actually want, current ad account performance, and competitor gaps.

02

Campaign build

Search + LSA + PMax structured around your highest-margin services. Conversion-optimized landing pages built per trade and per city.

03

GHL + AI caller wired in

Every form fill and call event pipes into your GoHighLevel pipeline. The Retell AI caller dials new leads inside 60 seconds — 24/7.

04

Daily optimization

Negative keywords, bid adjustments, geo-targeting, and creative refresh weekly. Monday Loom report shows exactly what moved.

What we ship in your 14-day rollout

Google Search campaigns per service line
Local Services Ads (LSA) setup + Google Guaranteed onboarding
Performance Max campaign with tuned asset groups
Conversion-optimized landing pages (mobile-first)
Call tracking + GA4 + GHL conversion sync
Negative keyword library + weekly search-term pruning
Weekly Loom report with next-week priorities

What you get

Questions contractors ask about this

More questions? See the full FAQ

How much ad budget do I need?
We recommend $1,500–$3,000/mo minimum to start on Google. Ad spend goes directly to Google — we never mark it up or bill it through us.
Yes. LSA setup, Google Guaranteed badge onboarding, review workflow, and bid management are all included — LSA usually delivers the lowest cost-per-booked-job for service trades.
Every form fill, phone call, and LSA lead lands in your GoHighLevel CRM with source tracking. The Retell AI caller then dials new leads inside 60 seconds — day, night, weekends, holidays.
You do. We manage inside your Google Ads account so if you ever leave, all campaign data, history, and learnings stay with you.

Is your market still open?

One contractor per trade, per city. Check availability before a competitor locks it in.

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