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Case studies

Contractor Marketing Case Studies

These case studies show how contractor lead generation systems can improve ad performance, follow-up speed, appointment booking, and pipeline visibility. Verified client results should include client permission, timeframe, market, service type, ad spend context, and before-and-after metrics.

When a case study is representative rather than verified client data, label it clearly as a representative scenario used for education and strategy explanation.

How Meta Neighbor Targeting Generated 53 Same-Street Service Calls in 6 Months

A Cincinnati plumbing contractor turned every completed install (water heaters, repipes, main-line jobs) into a hyper-local advertising campaign · generating 53 additional service calls from neighbors within a 1-mile radius.

53

Same-street jobs in 6 months

4.8%

Ad click-through rate

21

Days post-install ad window

6.4x

Lift vs broad city targeting

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Family HVAC Contractor · 4.1x ROI in 4 Months Across Three Cities

A second-generation HVAC company in Columbus rebuilt their entire growth engine · website, ads, AI appointment setter, and review system · and became the dominant service brand across Columbus, Dublin and Westerville.

4.1x

Inbound call growth

248

Booked service calls in 90 days

91

Reviews in 12 weeks (from 8)

62%

Increase in average ticket size

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Residential Roofing Company · From 47 Raw Form Fills to 118 Booked Inspections in 60 Days

An Atlanta roofing contractor was paying a generalist agency for unqualified form fills. We rebuilt the ad account, layered the AI appointment setter on every lead, and turned the same budget into 118 booked inspections in 60 days.

118

Booked inspections in 60 days

2.5x

Booked-job lift on same budget

60s

AI speed-to-lead, 24/7

7.4%

Landing page conversion

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Nashville Fence Company · 3.8x Conversion Rate from a Single Website Rebuild

A Nashville fence contractor was driving 4,200 monthly visits to a website converting at 1.6%. We rebuilt the site in 17 days and watched conversions jump to 6.1% · without changing a dollar of ad spend.

3.8x

Conversion rate increase

1.7s

Mobile load time (was 5.2s)

+184

Quote requests / month

17

Days from kickoff to launch

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