Contractor lead follow-up automation is unglamorous and it is where the margin lives. Most contractors have already paid for enough leads to hit their revenue target this year. The gap is that a third of those leads got one call and then nothing.
Why follow-up beats more leads
A new lead costs you money. A lead already in your CRM costs you an SMS. If your close rate on stale leads is even a fraction of your fresh-lead rate, automated follow-up is the cheapest revenue in your business — and it runs whether or not anyone remembers to run it.
The pipeline every contractor should run
- New lead — untouched, timer running
- Contacted — real conversation happened, logged
- Estimate booked — date and owner assigned
- Estimate completed — quote delivered
- Won / Lost — with a reason field, so you can price against reality
- Nurture — long-term hold for “not yet” homeowners
Every stage has an automation attached and a task owner. If a lead sits in one stage past its window, the system escalates instead of quietly aging.
Is your market still available?
We work with one contractor per trade, per city — so our clients never bid against each other. Check whether your market is still open.
The automated sequences we build
- Instant: AI caller dials, confirmation SMS sends, lead record created
- No answer: retry cadence across the first 72 hours at varied times of day
- Post-estimate: automatic quote follow-up until the homeowner answers either way
- Won: review request fires automatically to grow your public proof
- Long-term nurture: seasonal, low-pressure touchpoints for months, not days
Database reactivation on day one
Before a single new ad runs, we mine your existing list — old quotes, dead leads, past customers due for service — and run them through a reactivation sequence with the AI caller behind it. It is the fastest way to produce booked estimates in week one while the ad accounts are still gathering data.
Reporting that owners actually read
One weekly Loom walkthrough and one dashboard: leads by source, booked estimates by source, pipeline value, and the specific thing we’re changing next week. Not 40 metrics nobody opens.
We build inside GoHighLevel, and the build is yours. If you ever leave, the sub-account, contacts, pipelines and workflows go with you.