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Category: GOOGLE ADS

The exact campaign structure, keyword list, and negative keyword strategy that dropped cost-per-lead from $210 to $34 for a Phoenix fence contractor.

Local Services Ads for Contractors: The Complete Google Guaranteed Setup

Residential Roofing Company · From 47 Raw Form Fills to 118 Booked Inspections in 60 Days feature image

Local Services Ads sit at the very top of Google — above the map pack, above the search ads, above everything. You pay per lead rather than per click, and the Google Guaranteed badge does trust work that no ad copy can buy. Why LSA sits above everything else The contact action is built into […]

Google Ads for Contractors: The Campaign Structure That Books Estimates

From 47 Form Fills to 118 Booked Inspections: How We Rebuilt a Roofing Contractor's Google Ads feature image

Google Ads for contractors is not complicated — it’s just unforgiving. A homeowner types four words, sees four ads, and clicks one. Everything that decides whether that click becomes a booked estimate happens in the structure you build before the campaign ever goes live. Why Google Ads still wins for the trades No other channel […]