Fence is one of the most visible improvements a homeowner can make. The day after install, every neighbor on that block sees it · and a meaningful percentage of them have been quietly thinking about replacing theirs for 18 months.
Why the neighbor effect works
Social proof is highest when you can literally see the work from your driveway. The barrier to action is lowest when a neighbor can vouch for the contractor and the price.
The 1-mile radius setup
Is your market still available?
We only work with one fence contractor per area to ensure our clients never compete with each other. Check if your city is still open.
We push every completed job address into a Meta custom audience with a 1-mile radius. Ad spend is intentionally low ($3–5/day per active job) because the audience is tiny and the relevance is sky-high.
The creative that converts
Use the actual install photo from that street. Headline format: “Just installed on [Street Name] · get your free quote before spring fills up.” CTR averages 4.2% vs 0.9% for generic city-wide creative.
Door hangers + retargeting
Crew leaves door hangers on 20 nearest homes the day of install. Hanger has a QR code that drops the visitor into a retargeting pool, so they keep seeing the ad for 14 days. Conversion rate from this stack runs 6–9%.