Most fence contractors built their site in 2014, paid $800 for it, and have updated it twice. Meanwhile, every year Google’s standards rise · and every year, that 11-year-old site loses you another handful of jobs to competitors with better-converting pages.
5 signs your website is costing you jobs
- Mobile load time over 3 seconds
- No prominent quote form above the fold
- Photo gallery from 2017 (or earlier)
- No HTTPS / ‘not secure’ warning in browser
- Conversion rate below 3% on paid traffic
The redesign ROI math
Is your market still available?
We only work with one fence contractor per area to ensure our clients never compete with each other. Check if your city is still open.
If your current site converts at 2% and a rebuild gets you to 6%, that’s 3x more leads on the same traffic. For a contractor with $1,200 in average install profit, an extra 8 leads per month at a 25% close rate adds $28,800/year in revenue.
Average payback period on a fence-specific website rebuild: 2.4 months. After that, every additional lead is pure margin.
Realistic timeline + what to expect
A focused fence-industry rebuild takes 2–3 weeks: discovery week, build week, and a launch week with QA + redirects. Done right, you can switch over without losing rankings or any existing traffic.