Local Services Ads (LSA) sit at the very top of Google’s search results · above the map pack, above the paid ads, above everything. For fence contractors, it’s the single highest-converting placement on the entire internet. And most contractors aren’t running it.
Why LSA beats traditional Google Ads
You pay per lead, not per click. The Google Guaranteed badge builds instant trust. And because the form is built into the ad, the friction to contact you is essentially zero.
Average LSA cost per lead for fence contractors: $28–$55. Average Google Ads CPL for the same keywords: $90–$180.
Getting Google Guaranteed
You’ll need: business license, general liability insurance ($1M+), background checks for owners and lead technicians, and a verified Google Business Profile. Approval takes 7–14 days.
Is your market still available?
We only work with one fence contractor per area to ensure our clients never compete with each other. Check if your city is still open.
Profile optimization
Add every service category Google offers (privacy fence install, vinyl fence install, fence repair, gate install). Each unselected category is a search you don’t appear for.
Smart bidding for fence contractors
Start on ‘maximize leads’ with a conservative weekly budget. Once you have 30+ leads of data, switch to a target cost-per-lead bid 15–20% below your historical average.
How to dispute bad leads
Spam, out-of-area, and wrong-service leads are refundable · but only if you dispute within 30 days. Set a recurring weekly task to review and dispute. Most contractors leave $300–$800/month on the table by skipping this.