THE CHALLENGE
Where they were stuck.
Lone Star Fence had been in business since 2010 and built a strong reputation through referrals, but their digital presence had stalled. Their website was last updated in 2013, their Google Business Profile had 14 reviews vs competitors at 80+, and they ranked on page 3 for every primary fence keyword in Dallas. They were watching weaker competitors take jobs that should have been theirs.
OUR APPROACH
What we did, in order.
-
Full Google Business Profile rebuild: corrected primary category, added 18 services with optimized descriptions, set up weekly geo-tagged photo uploads from active job sites.
- Citation cleanup across 40+ directories — fixed NAP inconsistencies on Yelp, Angi, BBB, Houzz, BuildZoom and 35 others.
- Built 8 location-specific service pages targeting Dallas, Plano, Frisco, Arlington, Garland, Irving, McKinney and Carrollton — each with unique copy, local photos and schema markup.
- Implemented an automated SMS review-request system triggered 24 hours after every completed job. Trained crews to subtly cue keywords in their close-out conversation.
- Published 2 GBP posts per week — mix of project showcases, FAQs, and seasonal offers.
THE RESULTS
What changed.
By month 6, Lone Star Fence ranked #1 in the map pack for “fence contractor Dallas,” “vinyl fence installer Dallas,” and 4 other primary terms. Organic traffic grew 312%, inbound calls grew 4.6x, and the company hired 2 additional install crews to keep up with quote demand. Reviews grew from 14 to 87 in the same window.
